Corporate gifts are one of the simplest and most effective ways to show appreciation and to build up a relationship between management and employees or clients. There are a number of reasons why you should choose gifts as imposed to other forms of incentives for your employees as well as finding the right type of gift that works well for potential new clients.
However, in order to provide such gifts you’ll not only need to find the one that is appropriate, but one that is in a category that does not imply something else or is beyond what is considered tactful. This may be a trickier balancing act than you might otherwise realize when it comes to corporate gifts.
The Steps to Effective Gift Giving
There are a number of steps you will need to observe before you can provide the right type of gift to your employees or clients. Just remember to look over the guideline before you start choosing what to offer, otherwise you might be providing something that is inappropriate or can be misconstrued as something else.
Make Sure that it is Appropriate: Whether rewarding an employee for their service or trying to show appreciation for a client, you will need to make sure that the gift is appropriate in its nature. This will mean finding something that meets expectations without being too personal or too lavish. When working with new clients, something that is appreciated without seeming too personal is the right approach. Plus, you will want to restrict such giving to very special occasions such as major holidays for example, at least when it comes to clients.
The Right Timing: This is arguably the least understood, yet one of the most important elements when it comes to deciding the type of gift that you should offer. The holiday season is arguably a no-brainer when it comes to giving, but there are other times of the year when it will need to be considered. One for birthdays, the anniversary of when an employee started on the job or when you initiated the business relationship with a client are also examples of good timing. Completion of an important project or even the birth of a child are often examples of good timing if you provide the right type of gift.